Box 1: Definition of Public Interest Media
IFPIM defines Public Interest Media as media that:
- is free from censorship and independent;
- exists to inform publics on the issues that shape their lives in ways which serve the public’s rather than any political, commercial or factional interest;
- enables public debate and dialogue across society; and
- holds those in power to account on behalf of the public interest.
It implies a focus on ethical and credible media working in the interests of all people across all of society, not just those who have the power or money to pay for or influence media. Public interest media can be commercial, public service or community media and distributed online, broadcast, through print or other channels.